Our CI

Our CI

We visualize the new experiences and possibilities
that Hanatour brings to you.

Symbol Mark

Hanatour created a unique symbol by incorporating the letter H representing Hanatour within a map symbolizing Travel. Purple and Mint colors represent the excitement and the aspiration to fulfill everyone’s travel bucket list through Hanatour’s premium tour services.

* Always keep the logotype in its original form, as any alterations or changes to its shape will damage its meaning and unique image.

Logotype

The Royal Violet color symbolizes the evolving nature of Hanatour, while Playful Mint color a sense of positivity and freshness.

  • Korean
  • English
  • Chinese
  • Japanese
* Always keep the logotype in its original form, as any alterations or changes to its shape will damage its meaning and unique image.

Slogan

It captures Hanatour’s ambition to make a traveler’s every dream come true without limits and to bring the actual world in front of their eyes like a map unfolding.

Color System

Main Color
Hanatour PURPLE PANTONE 2091C CMYK 86, 97, 0, 0 RGB 94, 43, 184
Hanatour MINT PANTONE 3115C CMYK 70, 0, 15, 0 RGB 8, 209, 217
Sub Color
Hanatour BLACK PANTONE BLACK C CMYK 0, 0, 0, 100 RGB 0, 0, 0
Hanatour WHITE CMYK 0, 0, 0, 0 RGB 255, 255, 255
Color Options
Hanatour Purple + Mint
White as the background color
White
Hanatour Purple as the background color
Hanatour Purple
Hanatour Mint suggested as the background color

Official Brand Typeface

JourneyItself

From package tours to independent travel, Hanatour offers every kind of travel – this brand typeface expresses our belief that a journey with Hanatour brings happiness.

Light
Regular
Bold