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“Only those companies making challenges can dream about the future.”
Tourism industry is full of possibility for growth. WTO forecasts that the global tourism market will show continued growth at annual average of 4.1% till 2020. The time for leisure enjoyed in advanced countries is coming to Korea. Endless opportunities and hopes are open.
It is at a time for corporations with global competitiveness along with opportunities can only survive. HanaTour became the top tourism company in the industry as a company specialized in wholesale tourism and prepared a ground to become a sustainable top company by adapting to market environments by developing real time booking system for the first time in the industry, own system, constructing global comprehensive system matching the characteristics of tourism business by aggressively making changes without flinching from risks. The entire employees are trying their best for greater leap amidst rapidly changing flows not just satisfied growth so far, and leads and preoccupies new markets with the spirit of making new challenges for discovering and developing routes not taken by others , and will become the global # culture and tourism group by maximizing corporate value.


“Tourism is a business selling human minds”
CEO Park Sang Hwan is motivating employees by announcing clear vision. Manpower of HanaTour started from trusts among employees.
CEO Park Sang Hwan founded HanaTour as employee owned company and granted stock options to employees since listing the shares every year. Thorough performance based pay system is carving ownership to employees’ minds that ‘the company is mine.’ ‘Job Sharing’ system that reduces wages along with working days once employee reaches a certain age provides productivity to company while utilizing skills and affluent experiences of mature employees.


“Transparent management is the base for HanaTour’s love for customer.”
The company is practicing transparent management satisfying all shareholders, customers, employees through transparent accountings and predictable managements since the foundation under the belief that only full disclosure on company can gain trust from the market.

Each month, HanaTour receives over 200 billion won of cash. People say that putting the money in a bank for even 3 months will earn a lot of interests and why we are not doing this. However, we believe that the relationship with our partners and the value that our customer will enjoy while travelling is bigger than millions won of interest revenues.  <During lectures at Sookmyung Women’s University by Vice-Chairman Kwon Hee Seok >

As a result of this transparent management, we achieved listing in KOSDAQ for the first time in the industry in 2000, transferred listing to KOSPI in 2011 and listing in LSE in 2006.